National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Strategy of the Helena Rubinstein Brand on the Czech Market
Dušková, Lenka ; Halík, Jaroslav (advisor) ; Týrová, Barbora (referee)
The topic of the thesis is devided into three parts. In the first part I am describing marketing and brand theoretically and cosmetics market in general. In the second part I am analyzing the strategy of the Helena Rubinstein brand worldwide. Third part concentrates on Helena Rubinstein brand on the Czech market.

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